SEO Basics: The Beginner’s Guide to SEO for Retailers

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What is SEO, and Why Is It Important? Search engine optimization (SEO) is a popular topic among retailers today—and it should be. Simply put, SEO is the process of optimizing websites so that they rank prominently on search engine results pages (SERPs), without paying for online advertising or Pay-Per-Click (PPC) ads. Unlike PPC investments, SEO for retailers is a long-term, inexpensive growth tactic. According to HubSpot, PPC has its benefits…

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