The 4 ‘Must Haves’ of the Right CRM

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Businesses need customers, which means businesses need CRM software. What is CRM software and what must it have to be the right one? Acumatica’s VP of Product Management has the answers. Customers are the life blood of any business. It doesn’t matter how good your product or service is, if you don’t have customers, you don’t have a business. Thus, attracting and keeping customers should be the top priority, and…

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