Dux mentis claritas. Clarity is the leader of the mind.

Matthias WeberEntrepreneur, coach, author and host of WIRKSAM

Podcast

WIRKSAM

I talk to people whose work makes a visible difference. Across every part of business.

It is not how much we do that counts, but what it achieves in the end. WIRKSAM – German for “effective” – asks about the decisions, attitudes and methods behind it.

The first episodes are in preparation.

Suggest a guest
DUX CLARITATIS – Dux mentis claritas

Think clearly

DUX CLARITATIS

“Anyone who wants to lead others first needs clarity about themselves.”

DUX CLARITATIS stands for leadership through clarity: coaching, further education and digital formats for entrepreneurs, executives and decision-makers who want to take responsibility.

Coaching on uplifted.today

Learn

uplifted.today

“Clarity grows through good questions, a little more every day.”

The online magazine of DUX CLARITATIS: ideas on mindset, business and technology for modern leaders who want to develop themselves and their company.

Read uplifted.today
uplifted.today
REVAGO

Deliver

REVAGO

“The only effective promise is the result.”

REVAGO secures and grows revenue with AI agents in sales. You pay for results, not for activity.

getREVAGO.com

Working together

Coaching

For entrepreneurs and executives who need clarity before their next important decision.

Send enquiry

Talks

Effectiveness, clarity in leadership and results as a service as a topic for your stage.

Most recently at KONTIKI in Nuremberg:

“Agility without standards, agile with standards – where does the world stand?”

Several of the following speakers picked up the distinction between complicated and complex in their own talks.

These companies have already placed their trust in me:

  • 5CUBE
  • NUBIUS GROUP
  • Dyrisk
  • MEKRUPHY
  • Vogel Verpackungen
  • Lutz Consulting
  • AVE Institut
  • BOME Unternehmensberatung
Matthias Weber

Matthias Weber

I have been an entrepreneur since 2010. What interests me is what works in the end.

From developer to project lead, entrepreneur and coach. Every stage has shown me: tools only work once the goal is clear.

  1. 2026DUX CLARITATIS, REVAGO and the WIRKSAM podcast
  2. 2025Book “Datengetriebenes Marketing” (Haufe)
  3. 2024 – 2026Operational mandate at an ERP consultancy: responsible for delivery and technology, restructured an organisation of more than 30 people, led an AI-first initiative
  4. 2020 – 2023Built DIE DIGITAL WEBER: ERP and CRM for small and mid-sized companies, HubSpot Gold Partner
  5. 2019 – 2020Trainer at Academic Work Academy: two bootcamps turning people without an IT background into developers
  6. 2016 – 2020ERP-Hero, the online magazines ERP-News.info and EAS-MAG.digital, the publisher w2media, Weber & Weber Communications
  7. 2012 – 2017Managing director of the IT systems house QITT
  8. 2010Founded mwbsc GmbH
  9. 2006 – 2010Project lead, software developer and product manager, including the CRM system of a major bank
  10. 2002 – 2006ERP development, technical consultant from 2004
  11. 2002Qualified as an IT business specialist (IHK)
Datengetriebenes Marketing – Matthias Weber, Haufe

The book

Datengetriebenes Marketing

Using the OCEAN model to measure and apply the Big Five personality traits. Haufe, 2025. In German.

How personality psychology and marketing technology come together: understanding audiences, building buyer personas on psychological traits, personalising content.